What is Fiverr?
What is Fiverr and what is the target audience?
Who does Fiverr work for? What are your specialties?
Does Fiverr work best for freelancers or for businesses?
And the rest…
The answers to these questions are very personal, as each person works on a very individual level.
On the other hand, here’s a quick tip I can give you: Fiverr can be a very valuable tool in making your work appealing, but you should always get your client to visit your website and get to know you.
There are tons of people on Fiverr who aren’t just there to talk and ask for money. They’re actually pretty amazing people that can prove that Fiverr can work for you and your work.
Yes, there are a ton of people on Fiverr that are extremely good at what they do, but there are a lot of people there that could be a lot more marketable.
You have to be smart about how you approach people, and a good way to do that is to use your talents to attract the attention of your client.
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| Branding is important for succeed |
Brand Frequency
Branding is one of the top three things freelancers need to master to really succeed in the freelance market.
But…
Branding is pretty easy if you know how.
As someone who has a full-time job, I know it’s extremely hard to do everything you need to do.
Focusing on my clients is extremely hard. And that’s why I write this blog and use all the platforms available to help me.
That’s why I think branding is something I need to master in order to be a successful freelancer.
But there’s a way to bring that to you easily and quickly, because this is where you get to be your own best business manager.
As you know, you are your business manager.
And the way to do it is by knowing your brand frequency and being able to prioritize what you need to do on a day-to-day basis.
What do I mean by that?
It’s a little complicated, but here’s the short explanation.
Your brand frequency refers to your frequency of posting content on your website, and it’s your frequency of marketing yourself, and it’s your frequency of social networking yourself.
Let’s say that you’re a freelance travel blogger, and your brand frequency is once a day.
There’s absolutely no way you can manage all the things you need to do, especially when it comes to social networking, unless you’re able to schedule it with time, and that can be done a few different ways.
If you have multiple clients, then you can divide the tasks and let each one of your clients know that they’re going to get a free copy of your upcoming post when you post it.
Or you could set up a spreadsheet and schedule all of your posting for a certain time, and then you can schedule it with your clients so they have to wait for your next post and schedule a link for them to share with their readers.
The way I see it, it all depends on the types of clients you have.
For example, if you have all of your customers doing your social networking links, and you do three of them a day and do an email list, and then three other clients each get one email, then that’s good for you.
But if you do one link a week, one a month, and you don’t have any email subscribers, then the way you should be doing it is by creating a bunch of email templates. And you’re going to keep them all organized and ready to go for the clients.
At Fiverr, there are a lot of people offering to help you manage your brand frequency, and they will help you with the types of scheduling that will be best for you and your clients.
And once you have a schedule in place, you can choose the best one for you and your style of work.
How To Create an Effective Freelance Brand
So now that you have your brand frequency, let’s talk about creating an effective freelance brand.
There are thousands of freelancers out there.
But not everyone knows how to build an effective brand.
But if you get it right, it will be something that will help you attract clients faster and attract a lot more leads that will lead to a much more successful freelance business.
In my opinion, branding is everything.
I’ve seen some people get really successful on Fiverr, but they didn’t know the value of building an awesome freelance brand, which is a real shame, because it’s extremely hard to succeed as a freelancer if you don’t have a great brand.
With that being said, here’s what you need to do to build an effective brand.
The most important thing about branding is to know what you want to communicate. And you need to be comfortable sharing your message.
If you’re telling the wrong story, you’re going to get yourself into trouble.
In other words, if you’re not communicating it well, you’re going to ruin your chances of success, because people will see right through you and won’t take you seriously.
If you’re trying to sell to a client, but you’re not telling them the message you really want to share with them, then you’re doing it wrong.
Don’t start by saying, “I’m an SEO pro, and I can help you build a good website.”
What you need to start with is, “I can help you build a great site that will get tons of traffic.”
That’s what people are really interested in hearing about, and that’s what they want to read. And the best way to start that conversation is to tell your story.
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| Increase Your Search Traffic |
How To Increase Your Search Traffic
With that being said, one of the biggest mistakes that people make is that they don’t research the keywords that people are using to search for what they need online.
In other words, they might think they need to create a copywriting business, but actually what they really need to do is start researching some keywords, and then develop copywriting campaigns for those keywords.
And then once you have your copywriting campaign ready, you should start submitting your content to blogs, websites, and networks that people are currently using.
The key is that you need to start searching for keywords and trying to get your content featured on blogs that people are using.
I usually start out with a Google Alert for the keywords that I want to target, but you could also use other tools to find relevant websites.
But it’s important that you start researching and seeing what people are talking about.
And you need to also create amazing content that helps people in your niche solve a problem or solve an issue.
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