Freelancing is a career field where finding a client verifies whether a freelancer can be successful in this field. There are many people who develop a skill and only target different online marketplaces for the purpose of finding clients. Honestly I discourage everyone from doing it. Because in the freelancing sector, if you can't find a client for the long term or if you can't find the client you like, then you have to struggle a lot to get success and stability. And neither of these can be confirmed in online marketplaces.
What to do then?
Tell me, have you heard of LinkedIn? LinkedIn is a platform for people of different professions to stay connected. So it would not be a mistake to call it the professional version of social media. Many people think that LinkedIn is only for those who work in different companies. But for the freelancing business, it is a fair match to find the right client. I speak for myself. LinkedIn has long been one of my most trusted platforms for finding clients.
So in today's article I will share the way to properly sort the LinkedIn profile through which freelancers can find clients.
I know now surely the question in everyone's mind is why search clients from LinkedIn? I have been involved in the freelancing business for a long time and have done a lot of research on how to find clients outside the marketplace. I've noticed that most freelancers only use the help of various Facebook groups to find clients.
I'm not saying it's not possible to find like-minded clients from Facebook. However, based on personal experience, I can emphasize that LinkedIn plays a much more effective role in this regard than Facebook. Because, LinkedIn is a platform where only professionals live As a result, finding potential clients working for different companies here is much easier and less time consuming than with Facebook.
Besides, in this platform, there is a lot of talk about work in the inbox. That's why it's much easier to reach out to potential. Also, if you can properly post about your skillset on LinkedIn, many times the client will find you himself. Apart from these, do you know the biggest benefit of using LinkedIn? If you can provide quality service, you can also find clients for long term work from this platform. So it can be said that if you can use LinkedIn properly, the struggle to find a client in a freelancing business will be much less.
Now let's move on to the most important part of today's writing
That's how to set up a LinkedIn profile to find clients. To find clients from this platform -
Always keep your LinkedIn profile complete. Always remember that since LinkedIn is a dedicated platform for professionals, you must provide the necessary information about yourself in the profile after opening the account. Add not only educational qualifications, but also your skills, language skills, etc. Not only that, if you have any Skilled Related Certifications, don't forget to add them too. Another important point to note here is what services you provide to clients as a freelancer. If you have your own freelancing business or agency, mention it in the Experience section of LinkedIn.
Not only can you open an account on LinkedIn, but you can also update your account information and activity on a regular basis. Maybe you did a new course, or you attended a workshop - you can post about them on LinkedIn. In general, it should not be the case that you create an account on LinkedIn and leave it without any updates. Because if you update the account information, those who will visit your profile will get an idea about your capability, passion and career goals. Which is able to multiply the chances of getting a client.
Profile pictures are an important part of LinkedIn. Because the profile picture works like a first impression to the clients. Never upload your selfie to a profile picture. Instead, choose a formal picture as a suitable profile picture Make sure that the background of the photo is not too colorful, not just your own. Choose white or light colored backgrounds.
The background of the LinkedIn profile plays an effective role in attracting potential clients. So you can make the background behind the profile picture your own with the help of software. If you have your own agency or business, you can mention its name and logo on the banner. Again, you can write in short what kind of service you provide to the clients.
LinkedIn has an option called Headline, where a person's identity is highlighted in a single line with a few words. Try to be as specific as possible on LinkedIn headlines. For example, if there is a graphic design agency, you can clearly mention it in the headline.
LinkedIn has an option called Summary where you can write in detail about your career objective, skill, achievement etc.
If you want to get clients through LinkedIn then you have to use this option properly. Write about yourself creatively here Explain your identity, work experience and skillset. Give potential clients ideas about their own capabilities. Remember, a client decides whether or not to hire a freelancer by reading a summary on LinkedIn. So be sure to take the time to write a creative summary.
LinkedIn's Skill Endorsement option comes in handy to gain the trust of clients. If you want to get endorsement, endorsing others is a good trick. So try to endorse others in your connection to the various skills mentioned in their profile.
The reach of posts on LinkedIn is comparatively much higher than other social media. So as a freelancer always try to post on your account about the services you are delivering to the clients. It is best if you can post regularly on LinkedIn in the form of short articles. You can use the necessary images, videos or hashtags to increase the richness of the post. This will increase the richness of the posts and will also increase the chances of them catching the eyes of potential clients.
If you can identify who your ideal clients are, it will be easier to reach out to potential clients on LinkedIn. So who are the ideal clients - that is, the services that you offer, define first what kind of clients need and what kind of clients you want to work with.
You can make connection requests to those who have viewed your profile on LinkedIn. Maybe, maybe you will find the client of your mind from there!
When you send a connection request, you can text them in your own language that you want to connect with for whatever reason. Giving a personalized text like this will increase the chances of getting positive response from the clients.
When someone accepts a connection request, text them to thank them as soon as possible. Remember, the price of Effort is always for everyone So follow-up text can be the first step in starting a conversation with a future client.
Recommendations are another effective way to get clients from LinkedIn. If there is an opportunity to provide service delivery to a client obtained through LinkedIn, you can politely request him for a recommendation. Because this recommendation makes a freelancer multifaceted in the eyes of clients.
This is the way to find clients on LinkedIn by sorting profiles in this way. That was today's discussion. Hope everybody on this site also had a great day. Lastly, I would like to say to everyone that although it is a reliable way to find a long-term client, opening a LinkedIn account will start to come as magic, but it is not like that at all. Rather, it requires you to properly present your profile and skillset to potential clients. And of course you have to put effort behind it over time. Only then can you get success.
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