Generating sales by getting clients in every business is one of the biggest challenges. Let's talk a little bit about freelancing business as an example. Generally, if you want to increase sales in a freelancing business, you have to reach out to the clients and attract them in various ways so that they purchase their services from that business company. It is possible to make this work more effectively through follow-up marketing. I have seen many freelancers who do not do this marketing, or even if they do, try one or two times and leave without getting a positive response from the clients. But in business, it is not impossible to generate more sales with less effort through follow-up marketing. What? Want to know more? In today's post I will share some effective tips and tricks about follow-up marketing which if followed properly you will surely get a good output in your business.
What is follow-up marketing?
When a freelancer launches a new service in his business, what is its main purpose? He wants his potential and existing clients to know about this service. That's why he tries to communicate with those clients via email or phone call. At this time, it is seen that maybe there is a positive response from many clients who want to purchase this newly launched service. Again, there is no positive response from many, maybe they said that they will think about it later. There is no positive-negative response from some clients.
In this case, follow-up marketing strategy is developed by targeting the clients from whom no response was received. So, to put it simply, follow-up marketing is about re-communicating with clients in such a way that they purchase their products or services from a business company. The difference between follow-up marketing and other marketing is that this marketing is done in a systematic way, that is, every time the same method is followed. As a result, what kind of results can be obtained from this marketing can be predicted in advance and this result is often consistent.
The need for follow-up marketing
According to marketing experts, follow-up can be done by targeting basically three types of clients. The first category of clients are the suspects. The suspects are those who are in your targeted marketplace In the second category are prospects, who responded after marketing but have not yet purchased. The third category of follow-up is the client who has already purchased the product or service once.
This is how it is possible to generate business sales through effective follow-up marketing. So you understand the importance of follow-up marketing to generate more sales in the business by increasing the value of your company in front of the client.
Follow-up marketing strategies that you can follow
As I said at the beginning of the article, follow-up marketing is very important for successful freelancing business, but many freelancers do not follow-up their clients. They claim that the reason for this is lack of time of their own and not getting positive response from the clients even after one follow-up. But do you know the real reason why follow-up marketing is not successful? That is not following the proper strategy.
One thing to keep in mind is that a client receives follow-up emails, messages or calls from different companies every day. So if you can't offer something extra to your follow-up clients in the crowd of so many companies, then no matter how hard you try, you will never get a positive result. So if you want to make follow-up marketing successful, you can follow these strategies -
There are many who understand only phone calls as a means of follow-up. Again, many think that just sending an email, sending a message to the client's LinkedIn or social media profile may end the follow-up responsibility. But that is not the case. Rather, as a strategy to make follow-up marketing successful, I would say follow-up the client with different methods. For example, if you call a client a few times but he does not pick up the call, then you can email him. Or you can send a message if you are connected to LinkedIn. Understand the situation in this way, call or send a message. In this case, I would like to say another thing, that is to always focus on the comfort of the client. If a client is not comfortable with a phone call, send an email or message without repeatedly calling him.
When sending follow-up emails to clients, keep the subject line specific. Mention the exact reason you are sending the email without making the subject line bigger by writing unnecessary extra words, in one line. It will be easy to get the client's attention.
Remember, none of the clients are free all day. They lead BG Life. So never send emails or messages too large in size. Instead, try to figure out what you want to say in as few sentences as possible. This also applies to phone calls. Because in addition to big messages or emails, if clients hear someone talking unnecessarily on the phone, they may get annoyed. As a result, the possibility of reversing the hit is higher.
Never talk or send emails in a way that makes the client feel that they are communicating with him only to generate sales. Instead, look for the client's business in the beginning, ask him what problems he is facing in his business. If you already know the problem faced by the client in the previous research of follow-up, then you can mention how you can solve that problem. You can also offer some helpful articles, videos and discount codes. In short, follow-up in such a way that a client can realize that if he buys their product or service from that company, he will actually get the benefit.
If the client does not respond even after sending calls, messages, emails, then during the follow-up, mention to him that the company has tried to communicate with him before. As a result, it will be easier for the client to pay attention to himself.
When a client responds to a follow-up and asks for a more detailed discussion, schedule that discussion at a specific time of day. By doing this you will be able to show your professionalism which will multiply the value of the company in front of the client.
The mistake that can easily get your claim denied is to fail. Because it creates a negative impact on the client's mind. If you see no positive-negative response from the client side even after many follow-ups, then stop following-up at that time and target another client.
So that was today's discussion about follow-up marketing. Hopefully from today onwards even a freelancer will not ignore this super helpful marketing to make his business successful. Once the success in follow-up marketing starts to come, you will see that the number of clients will increase and sales will be generated in the business. Besides, if you can provide good service, then there will be no shortage of repeat clients. Not only that, the clients who have already taken the service, their recommendation will increase the chances of getting more clients. So, if you want to generate more sales in the freelancing business with less effort, then start working on the purpose of follow-up marketing from today.
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