In today's super competitive age, the word "personal branding" is quite familiar to everyone. Of course, there are reasons to be a family. Personal branding is unmatched today in any aspect of life. Personal branding also helps to be successful in freelancing. However, those who do freelancing business in our country, why they do not give much importance in this matter. Instead, they are often busy looking for clients. But if you know the right way to do personal branding, then you don't have to struggle so much to attract ideal clients. In today's article I will share some tips on how to do personal branding for your freelancing business in the most effective way which will be helpful for all new and old freelancers.
What is personal branding?
Let's try to understand what personal branding is all about. Because if you don't understand the basic concept of it, then no matter how many tips you give on how to do personal branding, chances are that they will go over your head. Personal branding in simple Bengali is a process through which one's unique identity is created. In other words, personal branding is to promote oneself in front of everyone in such a way that it is possible to express oneself differently from everyone else.
Now everyone must be thinking “How do you express yourself differently again? Many people may have the same skills, so how can I create my own unique identity? “Think about it, why do clients want to get services from certain specific freelancers, despite having so many freelancing businesses these days? This is because those freelancers have done personal branding in such a way that they have become an outstanding service provider in the eyes of the client. As a result, they are able to gain the trust of their clients and generate more and more sales.
When doing personal branding, a freelancer must highlight the skills or expertise he has in his sector. At the same time, the audience needs to understand how passionate he is about his work and what he has explored in his field of work. Thus when he presents himself in front of the audience, the audience builds trust on him. Many of these audiences later became business clients of that freelancer.
I am also sharing my personal experience for better understanding of all of you. I am a designer by profession. I have my own design agency. When I started this agency, I put a lot of emphasis on developing my business strategy as well as my personal branding. As a result I have been able to gain the trust of many clients in a very short time and I am still running my agency successfully. So everyone must understand that if you know how to apply personal branding and apply them properly, then you can also improve the overall performance of your business.
The Right Personal Branding for Freelancers
General freelancing business has more competition than any other business. This business is profitable, but also has the advantage of working remotely. That's why so many people are joining the freelancing community on a regular basis. As a result, many are offering the same service. So if you can't do your own branding in front of the clients, then you can be sure that the client will never come to you. That's why as a freelancer, it's important to know the right way to do personal branding. Then let's find out the ways without delay.
1. Having your own strong portfolio
The importance of portfolio in freelancing business can be compared to the importance of salt in cooking. No matter how skilled a freelancer may be, if you do not have your own strong portfolio, you will not be able to promote yourself in any way. That's why I think having a strong portfolio is one of the most important ways to have a personal branding. Because the more skill a freelancer has, the more he is valued by the clients. In this case, the strong portfolio represents his skills in front of the clients. So no matter what sector you are working in, make sure your portfolio is strong.
Ways to do personal branding
2. Make your own uniqueness show at work
If you want to do proper personal branding, then try to show as much uniqueness as you can in your work. Always remember, if you show your uniqueness in the work, then the clients will recognize you through that uniqueness. For example, if a designer goes beyond the conventional pattern in each of his designs and does something different, then that will be his personal branding. The next time clients see a design with a unique pattern, they will think of that designer. This is the personal branding of the designer. So try to keep your personal touch in every work as much as possible.
3. Staying focused on your own freelancing sector and developing skills in that sector
If you try to learn a lot at once, nothing will be learned properly. Therefore, as a way to do personal branding, I would suggest focusing on the sector that you are passionate about and developing those sector related skills. Freelancing is a field in which one has to constantly face various challenges. So if you are not passionate about your sector then you will never be able to face these challenges. Then it will be tough to promote yourself
So first decide which freelancing sector to work in. Then stay focused on that sector and develop your skills. You will get a lot of benefits while doing personal branding. Because then your experience will increase, expertise will increase. As a result you will be able to provide better service to the clients. This will increase your reputation which will increase the sales in the business by acting as a personal branding.
I will try to discuss in detail very soon how to stay focused on how to select niche for freelancing. Hope you stay with us.
4. Make your online presence attractive
Since the freelancing business is mostly remote, if you want to do personal branding as a freelancer then you must pay attention to your online presence. You must have heard a common Bengali saying, “First the philosopher, then the judge. "If a client visits a freelancer's social media profile or website and is not satisfied with his / her online activities, then he / she will not have rice in his forehead even if he has stomach knowledge!" That's why keep your profile picture, bio, skill, portfolio, work experience etc updated on social media profiles to make your online presence attractive for personal branding. If you are a designer, you can share helpful short posts on social media with your own designed graphic content. In this way, the client will also be given an idea about his skill
To make personal branding a little more effective, I would suggest operating a separate social media profile for both your business and personal life. In this way, professionalism will not be mixed with personal life and you will have the freedom to post whatever you want.
These were today's discussions about how to do personal branding. One thing to keep in mind, personal branding never happens in a day or two. So it is better to work for personal branding step by step. There will be more chances to be successful.
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