What to do to get clients through cold email?

"I can give good service. But will I get a client? How do I contact clients? How to increase client response? The words don't sound familiar. Those who are new to the world of freelancing or business, they always seem to suffer from a confusion about these issues. In fact, they do not understand how to spend extra money on ads without contacting clients and get a positive response from them. In this case, the use of cold email can be a great way to solve these problems. So in today's article I will discuss in detail what to do to get the client through cold email.

What is Cold Email?

I like to give everyone a basic idea about a subject before I go into detail about it. So before you know how to get clients through cold email, let's first know what cold email is. Cold email in Bengali is sending emails to more than one stranger for a specific purpose. Now the natural question is, why send emails to strangers? So listen, businesses all over the world use cold email to increase sales in their business, marketers tell everyone about their brand, freelancers tell everyone about their services and find clients.

• What to do to get clients through cold email
• The reason for the popularity of cold email
• Cold email is becoming more and more popular. Reason -

Cold Email gives a businessman the opportunity to choose for himself which category of clients he wants to work with. Which helps a lot to provide good quality service to the client. Cold emails not only provide clients of their choice, but also increase networking with different types of people. That's why freelancers and those who do business take the help of cold email to find good clients.

Whether or not a business will be successful depends on finding the right prospect in the case of cold email. In this case, it is important to know that the prospect is the company or organization where the employers are the potential future clients of a business company. If you can find the prospect correctly, then you will get the salary as much as you want for providing different categories of services to the client. The process of sending cold email is very simple. Email can be sent every week only if you have internet connection and email address.

How to find clients via cold email?

By now you must have realized that if you use Cold Email properly, then finding the right client and becoming successful will be much easier. So now I will tell you how to find clients through cold email.

Finding the prospect

A cold email campaign can only be called a successful campaign if you choose the right prospect. Now many people who already have an idea about this may think that it is only possible to buy some email addresses from a B-to-B lead database. But the fact is that the email addresses in these databases become outdated very quickly, so even if you buy an email address at your own expense, you will not get much benefit. So you understand, buying email addresses from these databases will not benefit you in any way in the cold email campaign.

So where to find prospect?

No worries, I'm giving you some reliable sources to find the prospect to run a cold email campaign for everyone's benefit.

• LinkedIn
• Various companies and start-up databases such as Crunchbase, Product Hunt, Angel List.
• Saas directories such as G2 Crowd, Captra, Gate App etc.
• Niche directory
• Prospect qualifying

When you make a list of prospects by doing research from different sources, then the next task is to qualify the prospectus. In other words, to run a cold email campaign with someone from the list of prospects, select them and exclude the rest from the campaign. It can be said that it is a vital point to get client through cold email. Because if you don't have an email campaign with Perfect Prospects for your business, you will see that they may not even open your sent email. It will be a waste of both your time and labor, as well as a loss of business.

To properly qualify the prospect you can follow the following criteria -

1. Annual Revenue

As a prospect, choose a company that has an annual revenue of ১০ 10 million or more. You can get an idea about the annual revenue of a company with various tools of internet. Ignore companies that have less than annual revenue.

2. Employee Count

It is better to target companies with at least 100-200 employees. Check the LinkedIn profile of a company to find out how many employees it has. This is the most reliable way to count a company's employee.

Basically, if you follow these two criteria, you will find the prospect to run your Cold Email Campaign.

• What to do to get clients through cold email?
• How to find someone's email address?

After finding the prospect, the most important thing is to decide to whom the company will send the email. An important suggestion here is to never send a pitch to a company's common email address because the emails sent in it are more likely to be overlooked by that company.

So before you run a Cold Email Campaign, find out which company has the employees who are responsible for deciding whether you can offer the kind of service you want to offer. I am giving a small example to understand this. Suppose, if you want to provide any blogging related service in a company, then if you email the person who is in charge of the content manager of that company, the chances of getting reply will be much higher.

It is better to take the help of LinkedIn to find the email address. Because first of all now all the companies have profiles on LinkedIn. Second, on LinkedIn, the email addresses of the employees working in different positions in a company are given in their profile. So you can easily find the email address.

Some tips for writing pitch

There is no substitute for writing the right pitch to find clients through a cold email campaign. Be sure to follow the tips below when writing a pitch to get a response from clients -

Write down as much information as the client needs to know. Because, if you write unnecessary additional information, it will cause annoyance to the client.

Don't use too much formal language. Such as: Dear Sir, Dear Madam, etc. Please refrain from writing. Because marketing your product or service is done through pitch. So there is no need to use extra formal language.

There are many who give only their service or product list in the pitch. Instead, write down how your service or product can benefit the client. You will see that the response power percentage will increase a lot.

Write clearly the purpose of sending the email to the subject line of the email. Avoid twisting and twisting the subject line.

Remember that a cold email campaign is all about starting a discussion with a client. So apply Call of Action at the end of the email. For example, at the end of the email you can ask the client if he is interested in discussing the details of your service in a phone call.

Sending follow up emails

Maybe he did a cold email campaign, sent emails to a lot of people. But some did not respond to that email. What to do now? Go and ask him why he did not respond? Of course not.

What to do then?

All you have to do is send a follow up email to the client. Mention where, the one who sent him the email earlier. If he is interested in discussing the matter, let him contact you. This way you can send follow up emails once every week, two to three times in 2/3 weeks. This will create a welcoming environment for the client. Many times, the client responds and sits down. So if for any reason you do not get the response of the client, then you must send follow up email

Tips for increasing email delivery

In many cases, sent emails fall into the spam folder of the client for various reasons. Here are some tips to help you avoid this -

• Use Hunter.io or any email verification tool.
• Avoid using words, images, attachments that are caught in the email spam trigger.
•  If the prospect is US based, follow the Can Spam Rules. And if the prospect is from a region other than US based, then have an idea about the anti-spam legislation of that region.

This was today's discussion about getting clients via cold email. I hope I have been able to help everyone with some important information about Cold Email Campaign. Stay tuned if you want to get more informative writing like that.